Basic Facts of Content becoming the king in Optimized website

Words are powerful tools in marketing. They can be used to persuade people’s beliefs, engage large audiences, and compel readers to act. On the Internet, words engage and create interactions with the reader.
And when devised and executed well, those words help build relationships with your audience. Drafting good Web copy is imperative, but not easy to formulate. It takes more than perfect grammar, clever writing skills, and a good thesaurus to connect with customers through your messaging.
The Internet adds great complexity in creating and presenting effective copy. For one, you must consider where your copy is placed. It’s been said that you have 8 seconds before half of your Web traffic drops off your page,1 so the most compelling copy should be strategically placed to grab interest.
If your customer doesn’t see it, it doesn’t exist. And if the first thing they read doesn’t convince them to read further, they won’t. In fact, in one testing experiment, a client found that just moving copy to the left side of the page led to an increase in conversions by 8.8%.
Yet it’s not just where you place your copy that makes a difference—the order of copy matters as well. A prominent media company found that simply breaking up and switching the order of copy on its subscription page led to a 19% increase in performance. Similarly, Bankrate yielded a 35% improvement in click through rates on its landing page just by changing the order of several key sections of copy.
Even how you write something is just as important as what you write. The presentation of words through text size, font type, emphasis (bold, italics, and so on), color, and location can make an incredible impact on response. Just as body language affects perceptions during a conversation, the manner in which you present your Web copy affects the comprehension of information. This applied when a client changed the color of the font of the word FREE from black to green and realized a 2% lift in conversions.