SEARCH ENGINE OPYIMIZATION (or) SEO

About the Strategy of SEO

I am explaining here about the SEO stuff up to which i know,because still i am studying!!From the experience.
So what is SEO?you will be thinking or needs to know what all i know about it.
Its nothing but search engine optimization(abbreviation).So you must be knowing the search engine.like Google,yahoo,MSN,cuil etc.
So nowadays online marketing and the online traffic is increasing,this means the site which is having good ranks in the first page or maximum to three pages are being chosen by users.So if our site needs more traffic we must be in the top ranks.Here comes the usage of an SEO services.
i wish to classify SEO process broadly into two
1:on page SEO 2:off page SEO
On-page SEO will analyze the on page factors like self analysis,keyword research,competitor analysis,content optimization,article submission,
directory submission and SERP rank checking.
Off-page SEO deals with link building factors and SMO part.
Link building have a vast classification like reciprocal,non-reciprocal,inbound and outbound.they should be analyzed with respective characteristics that will add page rank and SERP ranking.
SMO part deals with social community sites,press release,blogs,forums.and posting in blogs and forums.
These steps should be combined and do the total SEO process.And it should be ethical by all sense.
these services are being provided by our expert team.Where my service will be obtained as a service engineer.